Microsoft‘s Future Decoded event starts Tuesday November 10th at the ExCel centre in London.

Here are some of the key things to expect.

1. Future challenges and opportunities

Last year’s event focused on the problems facing the world, from overpopulation to screen-obsessed children (thanks to a lively keynote from Jeremy Paxman). Microsoft meanwhile tried to demonstrate how Microsoft can help to solve these problems.

This year Lastminute.com founder and UK government digital literacy advocate Martha Lane Fox and the co-founder of Innocent Drinks Richard Reed are among those to speak, as well as TV sports presenter Clare Balding.

When: Keynotes, Tuesday A.M.

2. Microsoft’s overall strategy

Although CEO Satya Nadella isn’t famed for his outspokenness in the same way that his predecessor Steve Ballmer, the event should reveal something about Microsoft‘s overall strategy.

Recent weeks have seen the launch of several new devices, a collaboration with Dell on cloud and the acquisition of an Israeli cybersecurity company. Nadella will likely use the event to clarify where all of this is headed.

When: Satya Nadella’s keynote, Tuesday A.M.

3. Windows 10

The Windows 10 ecosystem is currently Microsoft’s major focus. Developer events led by some of Microsoft’s senior technicians will aim to show off what can be done with Windows 10, which aims to bring together a broad range of devices to a single unified software platform.

The demo-led approach will show developers how to build apps across the families of Windows devices with different capabilities and what this new platform could lead to. There will also be sessions on the cloud, web, data and IoT.

When: Developer sessions, Wednesday P.M.

4. Partners

Microsoft partners will be sharing their success stories of digital transformation. These speakers will aim to share the practical details of how these technologies can actually be used by an enterprise.

Among the organisations talking at the event are Natural Resources Wales, JustGiving and Trainline, which will share learnings from their move to the cloud. A highlight will be Hywel Sloman, IT Director at Arsenal F.C., sharing the story of his club’s three-year digital transformation.

When: Keynotes, Tuesday A.M.

5. Research

Microsoft isn’t just a product and services company. The Microsoft Research Cambridge group will be sharing some of their findings from research into computer science, with Professor Chris Bishop presenting a talk on machine learning.

TV physicist Brian Cox will feature at the technical sessions alongside Microsoft’s Krysta Svore, where they will discuss progress towards the quantum computer.

When: Breakout sessions, Wednesday P.M.