Microsoft has expanded its UK cloud offering with the launch of Dynamics 365. Microsoft Dynamics 365 joins Azure and Office 365, with Microsoft claiming that it is the first global cloud provider to offer a complete cloud from data centres in the UK.
The cloud expansion is geared towards digital transformation, namely the ability for organisations to work seamlessly to become more productive, gain new insights into their operations and create greater personalised experiences for customers.
The service is now available from multiple UK sites, with Chris Rothwell, Dynamics Lead at Microsoft UK, saying:
“Since the launch of Dynamics 365, we have enabled thousands of organisations to digitally transform, moving from rigid and disconnected business infrastructures to modern, intelligent services that connect silos of data to help make better, faster decisions and deliver greater customer experiences.”
“The introduction of Dynamics 365 to our UK data centres will greatly assist our customers in meeting the unique data and regulatory needs of the UK market, including the forthcoming General Data Protection Regulation legislation.”
For those looking forward to May 2018 and GDPR, Microsoft’s new offering also helps customers meet the unique data and regulatory needs in the UK, as well as providing security, privacy and compliance via Microsoft’s Trusted Cloud principles.
Providing a use case for Dynamics 365, Microsoft pointed to their work with NFU Mutual. The Insurance provider, which has more than 900,000 members, uses Dynamics to maintain its high levels of customer service. Dion Kalimeris, Channels and CRM Business Expert, said:
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“We have chosen to work with Microsoft Dynamics 365 for our CRM platform because we recognise we need a digital transformation within NFU Mutual so we can offer a personalised service to our customers. It’s important we improve our customers’ access to our products through developing the ways in which they can contact us. The new CRM system will make it easier and faster to access customer data and will help us enhance our customer relationships and streamline our business processes. Microsoft will enable us to offer an enriched customer experience.”
While Microsoft is making Dynamics 365 available from UK data centres from today, it has been accessible via Microsoft’s global cloud infrastructure since its release last November. Since then several large companies have signed up to digitally transform how they work, including Metro Bank and the Renault Sport Formula One Team.
