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May 25, 2016

IBM Watson available on new Twilio add-on marketplace

News: IBM’s Watson gives developers insights through its natural language processing capabilities.

By CBR Staff Writer

IBM has agreed to offer its Watson cognitive computing technology to Twilio, giving access to its tech to more than one million registered developers in the cloud-based communications platform.

As part of the partnership, IBM will be offering its Watson services including Watson Message Sentiment and Watson Message Insights, as add-ons on the Twilio’s Marketplace.

IBM said that the Watson services have been pre-integrated with Twilio‘s APIs and are thus available now as add-ons. These add-ons can now be accessed by more than one million registered developers in Twilio’s community.

According to IBM, its Watson add-ons use natural language processing and machine learning algorithms that can help in extracting semantic meta-data from content such as information on people, places, companies, topics and languages.

Watson can offer insights from unstructured message text and can help in understanding what the customer is saying, feeling and thinking about a new product, service, offer or a campaign.

Watson Message Sentiment uses sentiment analysis, a new service that allows users to retrieve sentiment from SMS on alarge scale.

With this service, a customer service manager would be able to easily analyse customer SMSs to know whether they are positive or negative or neutral and can help in assessing customer satisfaction with brand, service or product.

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Watson Message Insights uses a combination of sentiment analysis, keyword extraction, entities and tags concepts. With this service, developers can extract key meanings from SMSs. A developer would be able to extract trending topics and match specific products or services to certain sentiments.

IBM Watson general manager David Kenny said: "We are committed to equipping all developers, everywhere, with self-service AI and IBM’s cognitive capabilities, backed by the best science, ease-of-use and scalability.

"We are motivated by what developers are creating with Watson technology, and are constantly seeking new ways to help them build and innovate.

"By joining the Twilio Marketplace, we have opened another avenue for many more developers to harness the power of Watson."

IBM says that it plans to bring out more than thirty Watson services to several other third party platforms and bring developers close to cognitive machine learning.

Twilio Product vice president Patrick Malatack said: "Add-ons make it possible for developers to do more with their Twilio applications using less code.

"The IBM Watson Add-ons apply Watson’s sentiment analysis capabilities to customers’ text messages at scale, better equipping businesses with insights into how their customers feel.

"We’re pleased that customers can now add the functionality of IBM Watson in a single click."

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