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February 27, 2015

IBM shifts $4bn to target $40bn Cloud revenue

Analytics, mobile, social and security technologies are key strategic areas.

By James Nunns

IBM has announced to its analysts a shifting of $4bn in 2015 spending in order to push growth in analytics, cloud, mobile, social and security technologies.

The goal is to increase revenue in these sectors, with the company aiming at achieving annual revenue of $40bn in combined annual revenue by 2018.

Currently the company generates $25bn from these sectors based on finances from the past year, therefore a $15bn increase will be required in the next 3 years.

The company is clearly pinning its hopes on being dominant in these sectors. If it were to achieve these targets then the $40bn would make up 44% of the company’s total revenue based upon total revenue last year of $90bn.

IBM is currently predicting falls in revenue due to the strength of the U.S. dollar, with revenue expected to dip by 5-6%.

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