IBM is ramping up the service offerings for Bluemix with the addition of analytics and improved compatibility with Oracle.

The enhancements to its Platform as a Service offering see the company enticing developers with the ability to add new analytics capabilities into cloud-based applications.

IBM isn’t the first company to bring out improvements with this coming shortly after the likes of Google, HP and Cloudera all adding to what they offer to customers, all of the companies will be looking to be the place to be for developers.

It will no doubt be hoping to be one of the companies which are able to be one of the dominant platforms in the market. Improvements which allow developers to integrate data analytics and visualisation into their apps is one way it is looking to stay in the game.

The company’s Streaming Analytics service is another addition to its solution, the service is designed to provide the capability to analyse data and scale to thousands of sources, all on the cloud.

Improvements to its PaaS offering also extend to its dashDB, compatibility enhancements to this means that it can connect with existing database investments, particularly with Oracle and Netezza.

IBM’s strong analytics capabilities will no doubt be a lure to developers. The company identifies integration with Watson Analytics, R and a number of other tools as a way to get the most out of the data.

According to the company its Bluemix offering is, on average, growing at more than 15,000 new users per week. Whether this kind of uptake will continue is yet to be seen, it is also unclear as to how many of these users only use Bluemix and not rival technologies as well.

With a $1bn investment made in the PaaS offering last year, the company has been able to create and offer around 100 tools and services, with the benefit of being based around open technology.

As data creation increases due to the realisation of IoT it appears that every company has its own solution to deal with the data and analytics, but according to Nigel Moulton, CTO, VCE, this won’t last.

Moulton, told CBR: "We have too many interesting things to talk about and we will naturally end up with fewer interesting things to talk about because IoT isn’t a panacea."