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June 29, 2016updated 21 Oct 2016 4:37pm

HP sustainability report promises zero deforestation for branded paper by 2020

And 40% worldwide renewable power target within same timeframe

By Sam

HP announced a commitment to achieve zero deforestation by 2020.

The company, which has a huge printer hardware, ink and paper business said all HP brand paper and paper-based product packaging will be derived from certified and recycled sources by 2020, with a preference for virgin fiber from certified sources of the Forest Stewardship Council (FSC).

This pledge was made in the firm’s sustainability report.

See the full 154 page report at www.hp.com/sustainability.

HP said its new goal reinforces its leadership position among global companies. According to Forest500, only 8 percent of companies have an overarching zero or zero-net deforestation commitment.

"Climate change is the most challenging environmental issue of our lifetime," said Nate Hurst, HP’s Chief Sustainability & Social Impact Officer. "HP is committed to being an environmental steward; therefore, we continue to measure and reduce the impact of our products, operations and supply chain activities."

In 2015, HP achieved the public forestry goal of 50 percent FSC-certified fiber in HP brand paper products. Moving forward, HP will work with World Wildlife Fund’s (WWF) Global Forest & Trade Network-North America (GFTN-NA) to reduce fiber sourcing risks for products and packaging, source more environmentally responsible paper and packaging products, and engage suppliers as partners in this journey.

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"HP’s efforts to lead the way on eliminating deforestation from its paper products and packaging are commendable," said Linda Walker, Director of Responsible Forestry & Trade at WWF-US. "This is a leadership-level goal within HP’s broader sustainability commitments.

– HP has pledged to achieve 100 percent renewable electricity within global operations with an interim goal of achieving 40 percent worldwide by 2020.
– HP has committed to reduce the GHG emissions intensity of its product portfolio by 25 percent by 2020[3]. HP was the first company in the IT industry to set GHG emission reduction goals across its operations, supply chain and products.

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