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September 30, 2016

Say goodbye to Google Cloud Platform, say hello to Google Cloud

Company believes that customers know it is serious about enterprise cloud.

By James Nunns

Google has a mission to give its cloud offering more enterprise appeal is continuing with a rebranding of its portfolio.

Since Diane Greene joined the company in November 2015 to run the cloud business the company has set about changing its image in order to better appeal to the enterprise market, which the company has struggled to win over.

The company has made a number of acquisitions to improve its appeal on the technical side and now Google for Work and Google Cloud Platform will come under one name – Google Cloud.

In addition to this Google for Work is now to be known as G Suite.

Greene made the announcement at an event in San Francisco and said that the company had considered calling it Google Enterprise. This was to assure businesses that it was serious about cloud, but Greene said this idea was scrapped as it is now clear the company is serious about enterprise cloud.

Greene said: “We are the full power of Google in the Cloud. We are Google Cloud. It’s uniquely Google — a broad set of technologies, solutions and products.”

Diane Greene has set about making Google Cloud more appealing to enterprises.

Diane Greene has set about making Google Cloud more appealing to enterprises.

It isn’t the only one to make some changes around its cloud brand as Microsoft revealed this week that it would be changing the way that it reports its financial results from October 22nd.

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The company will provide new financial metrics on Commercial Cloud, Gaming revenue and Windows commercial products. Microsoft has faced criticism from the likes of its former CEO Steve Ballmer about its lack of clear reporting of cloud financial results.

Although this will reveal the gross margin of the company’s commercial cloud, it falls short of disclosing revenue numbers for the Azure cloud service.

The problem for many is that it leaves them in the dark as to how well the cloud service is actually doing and with enterprises demanding greater visibility from the cloud service providers these moves only scratch the surface.

Analyst firms such as Garner and IDC place Amazon Web Services well in the lead of its cloud rivals Azure and Google Cloud and it is the only company that provides a clear financial view of its cloud revenue.

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