View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Cloud
November 3, 2017

Dynamics changing: Microsoft, Adobe strengthen partnership

Dynamics 365 works with Adobe to help create personal customer engagement.

By April Slattery

Brands of Adobe and Microsoft will soon be able to create a more personalised customer engagement as the pair deepens their partnership.

Through the advanced partnership, Adobe and Microsoft will integrate Microsoft Dynamics 365 with Adobe Experience Manager to allow enterprise markets to deliver one to one personalised web content over a large scale, using customer data and various platforms.

Operating as an open API, the partnership will allow enterprise marketers to connect digital assets with CRM data, collect data online and connect lead generation data on the web to CRM systems.

Furthermore, it also aims to create top customer experience to further drive sales by giving a more personalised connection with customers.

Dynamics changing: Microsoft, Adobe strengthen partnership

Personalised web content created with customer data.

Alysa Taylor, GM Business Application Group at Microsoft, said: “As our collaboration with Adobe continues to gain momentum, we offer brands the unparalleled ability to leverage Adobe’s leadership in delivering amazing customer experiences, coupled with Microsoft’s success in CRM,”

“Integration of Microsoft Dynamics 365 with Adobe Experience Manager takes this a step further, bringing hyper-personalised engagement that can help drive sales.”

Over a yearly period almost 150tn customer data transactions pass through Adobe Experience Cloud, and with the integration of Dynamics 365 data it gives brands a complete view of their customers at every interaction. For example, brands can monitor the actions of its consumers and tailor webpages to the interests of that person.

Content from our partners
Rethinking cloud: challenging assumptions, learning lessons
DTX Manchester welcomes leading tech talent from across the region and beyond
The hidden complexities of deploying AI in your business

Microsoft and Adobe’s partnership heavily benefits marketers because it gives them more innovative opportunities to market to their customers to their direct wants and needs, and ultimately reach higher consumer numbers and sales.

Greg Jenko, principal, Americas lead for Digital and Analytics, EY said: “We’re increasingly seeing the need for salespeople to become better marketers as the role of marketing in the sales cycle continues to grow.

“The partnership between Adobe and Microsoft reinforces this need, and is transforming how organisations will market, sell and deliver value to customers.

Dynamics 365 works with NHS
Adobe makes commitment to UK tech market
Microsoft strengthens business elswhere

From a consumer perspective, it gives them a more personalised experience when being targeted by brands and encourages them to purchase products because the suggestions are based on data about them.

Adobe integrating with Microsoft Dynamics 365 is just one of the many partnerships between the two, including Adobe Marketing Cloud’s partnership on Azure and Adobe Marketing Cloud integration with Microsoft Power BI.

Topics in this article : , , ,
Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.