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January 5, 2017updated 13 Jan 2017 11:39am

Database wars: AWS CEO claims thousands are fleeing from rivals

"DB freedom is a powerful thing," says AWS CEO Andy Jassy.

By James Nunns

Thousands of database customers are using Amazon Web Services Database Migration Service to change their provider.

That’s according to the CEO of AWS Andy Jassy, who took to Twitter to reveal a rare insight into how many people are using one of its services.

Jassy said on the social media site that “16K database migrations via AWS Database Migration Service in 2016,” had taken place, while a further two thousand had happened in the last month of the year since the company held its Re:Invent conference in Las Vegas in November.

AWS has made significant efforts to play up the importance of its DMS, often taking time to poke at the database market leader Oracle during the company’s conferences.

The efforts have seen AWS shoot into what is considered the top five or six database providers, according to Gartner, and has helped to make the company’s Redshift data warehouse the fastest growing service in its history, according to’s CTO Werner Vogels.

While these are bold claims by the company, which is expected to bring in over $10bn over the financial year, they are extremely difficult to verify. That’s because while Amazon does break out some of the AWS financial results – there is not a holistic view.

This means that companies like AWS, Google, Microsoft Azure can all make bold claims about how well a service is doing and no one can verify it, but it can – and likely will be – disputed by rivals.

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AWS is clearly doing well, it maintains a strong lead at the top of the cloud infrastructure market, according to various analyst firms, and has been able to flex its muscles over the past year more so than any of its competitors.

It seems likely that the DMS system is doing as well as the CEO says, when you consider the success of Redshift and its cloud as a whole.

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