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September 30, 2015

Cyber Monday retail traffic spike solution finds its way to BT

Case Study: For coping with increased traffic to web, content and blog sites.

By CBR Staff Writer

BT Expedite, the retail unit of BT, has implemented Severalnines’ ClusterControl platform to manage MySQL database clusters and achieve agility on BT Cloud.

Expedite provides IT managed services to 100 retailers in 170 countries globally, including several UK retail chains such as Primark, WHSmith, Warehouse and Jigsaw.

The company was searching for an IT system to manage traffic spikes on eCommerce platforms, particularly during Cyber Monday and Christmas in the UK.

Severalnines’ ClusterControl platform will enable Expedite customers to deal with increased traffic to web, content and blog sites when shoppers review blogs and forums while buying.

Expedite has established a database cluster within 15 minutes and optimised its eCommerce platform rapidly.

Severalnines also provided auto-recovery for data apart from repair and database failure detection alerts.

Expedite is currently managing six MySQL database clusters using ClusterControl platform.

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BT Expedite head of managed hosting Dominic Day said: "ClusterControl has surpassed our expectations. It was a perfect fix to time-consuming issues, especially the scalability and availability of the blog section of our customers’ websites.

"We are confident with big retail events around the corner that our systems can withstand the growth of traffic fuelled by consumer decisions.

Severalnines CEO Vinay Joosery said: "Providing the right omni-channel experience through social, mobile, online and offline is where retailers are heading to, and an agile infrastructure that is cost-efficient is a key part of that.

"We have enjoyed working with the innovative team at BT to put in place a fully automated and cross data-centre database infrastructure on BT Cloud."

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