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August 13, 2015

Big data battle intensifies as Google woos developers

Competition in the Big Data market heats up as Google and HP target developers and enterprise data.

By James Nunns

Google is targeting the enterprise Big Data market with the release of two data in the cloud services.

The company is hoping to attract developers with its Cloud Dataflow, which is designed to help software developers to build applications that require analysing data in real-time and over long periods.

Its other product, Cloud Pub/Sub is designed to help computers and mobile devices send data back and forth.

The new features come shortly after Mark Russinovich, Microsoft’s CTO of its Azure cloud said that Google are a distant third behind Microsoft and Amazon.

Russinovich, told Fortune: "To be honest, when customers come in, they talk about us and Amazon. We don’t hear Google show up in the conversations."

If you look at the analysis of the cloud market then it is quite clear to see that Google are behind the two companies, there is nothing controversial there.

However, Google isn’t sitting back and accepting that third place. The company with releases like this will make itself more appealing to enterprises, it already has big clients with the likes of Coca Cola.

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The cloud market is one area that is already extremely competitive, the Big Data market which these companies are making moves in is another that will take a lot of work to win in.

Google clearly wants to be as appealing as possible, which is probably why its Cloud Platform is to be integrated into the new release of Cloudera Director 1.5.

Cloudera’s suite is designed for deploying and managing Hadoop in the cloud and it already offered support for AWS. While the addition of Google to this mix will be good for customers as it gives them more options, it’s very good for Google.

Both the integrations from the companies have been open sourced, with the code available on Github.

These companies aren’t alone in their releases and HP is another that is eyeing up the Big Data and developer market.

HP came out with a new release of Vertica which will feature data streaming and advanced log file text search, which it hopes will power analytics from IoT data.

It has also optimised Hadoop performance and integration with the Apache Kafka distributed messaging system.

As with the cloud market, these companies are attempting to find differentiators, so that ideally they are not competing head on with each other but instead can carve out a slice of the market in a vertical.

What will be interesting to monitor is how appealing these offerings will be to developers. Although integrating with each other may make their lives easier, the spread of capabilities across a number of companies could create complexities.

While Google has integrated with Cloudera, HP has taken the route of teaming up with Hortonworks, perhaps the two main rivals of the Hadoop world.

Matt Morgan, VP, product and alliance marketing, Hortonworks, said: "We’ve seen firsthand how organizations are looking for this class of modern architecture to power the next-generation of real-time analytics applications.

"This is proof of our commitment with HP to address the business and technology needs of our customers and the broader big data marketplace."

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