View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Cloud
January 21, 2016updated 21 Oct 2016 5:29pm

ASOS clothes sales in global drive with Oracle retail platform

News: Online fashion retailer pegs Oracle for help with stock management as it looks for global growth

By Sam

UK based online fashino retailer ASOS (as seen on screen) struck a deal with Oracle for its Retail application.

Oracle Retail will provide ASOS with increased visibility into its international customer demand, sales and stock across the business. It will also help shape the offering to suit a growing global demand and unique customer preferences within each market.

"We have ambitious global plans and need a solution that can keep up with our pace as we continue to grow," said Cliff Cohen, chief information officer, ASOS. "This means bringing the right mix of products to the right customers at the right time. Oracle Retail’s planning and merchandising solutions will allow us to be more efficient in the way we target, ship and stock products globally so we can bring our ethos of dynamic, engaging fashion online to our customers globally."

Last week ASOS issued a four month trading statement showing Retail sales up 22% (UK retail sales +25%, International retail sales +20%); International retail sales 54% of total (55% last year); Retail gross margin down c.40bps. Investors reacted poorly to the statement with shares dropping over 20%..

In the statement ASOS said: "We are progressing well with our warehouse and technology investments and in December construction began on our EuroHub 2 facility."

ASOS launched as an online-only retailer in 2000 and quickly became one of the UK’s leading fashion destinations for 20-somethings. The company now ships to over 190 countries and territories around the world. To further develop its global capabilities, ASOS will work with Oracle Retail to improve planning and buying process and more effectively scale global stock management.

Oracle’s retail-specific solutions, combined with its broader product and service offering, are used by thousands of retailers worldwide to strengthen customer relationships, build brand loyalty and increase profits.

Content from our partners
Green for go: Transforming trade in the UK
Manufacturers are switching to personalised customer experience amid fierce competition
How many ends in end-to-end service orchestration?

"ASOS has a huge appetite for stepping into change and making that change quickly, which is why it has seen such great success," said Jill (Puleri) Standish, senior vice president and general manager, Oracle Retail. "Oracle will innovate with ASOS to help it succeed and grow as fast as it needs to."

ASOS says its sells 80,000 branded and own-brand products through ‘localised mobile and web experiences, delivering from our fulfilment centres in the UK, US, Europe and China to almost every country in the world. We tailor the mix of own-label, global and local brands sold through each of our nine local language websites: UK, US, France, Germany, Spain, Italy, Australia, Russia and China. As of August 2015, ASOS’s websites attracted 1.1 billion visits and had 9.9 million active customers.’

 

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU