Oracle Retail will provide ASOS with increased visibility into its international customer demand, sales and stock across the business. It will also help shape the offering to suit a growing global demand and unique customer preferences within each market.
"We have ambitious global plans and need a solution that can keep up with our pace as we continue to grow," said Cliff Cohen, chief information officer, ASOS. "This means bringing the right mix of products to the right customers at the right time. Oracle Retail’s planning and merchandising solutions will allow us to be more efficient in the way we target, ship and stock products globally so we can bring our ethos of dynamic, engaging fashion online to our customers globally."
Last week ASOS issued a four month trading statement showing Retail sales up 22% (UK retail sales +25%, International retail sales +20%); International retail sales 54% of total (55% last year); Retail gross margin down c.40bps. Investors reacted poorly to the statement with shares dropping over 20%..
In the statement ASOS said: "We are progressing well with our warehouse and technology investments and in December construction began on our EuroHub 2 facility."
ASOS launched as an online-only retailer in 2000 and quickly became one of the UK’s leading fashion destinations for 20-somethings. The company now ships to over 190 countries and territories around the world. To further develop its global capabilities, ASOS will work with Oracle Retail to improve planning and buying process and more effectively scale global stock management.
Oracle’s retail-specific solutions, combined with its broader product and service offering, are used by thousands of retailers worldwide to strengthen customer relationships, build brand loyalty and increase profits.
"ASOS has a huge appetite for stepping into change and making that change quickly, which is why it has seen such great success," said Jill (Puleri) Standish, senior vice president and general manager, Oracle Retail. "Oracle will innovate with ASOS to help it succeed and grow as fast as it needs to."
ASOS says its sells 80,000 branded and own-brand products through ‘localised mobile and web experiences, delivering from our fulfilment centres in the UK, US, Europe and China to almost every country in the world. We tailor the mix of own-label, global and local brands sold through each of our nine local language websites: UK, US, France, Germany, Spain, Italy, Australia, Russia and China. As of August 2015, ASOS’s websites attracted 1.1 billion visits and had 9.9 million active customers.’