Cloud billing company Aria Systems is stepping into the analytics game.
The company is releasing Aria Revenue Analytics, which will be fully integrated into its billing and active monetisation platform.
According to the company this is the first revenue analytics solution from a cloud-billing provider, however, they are by far from the first cloud company to offer analytics.
Companies such as IBM, AWS, Google, Microsoft and Alibaba’s Aliyun are just some of the companies with a large cloud platform that also offer analytics.
Where Aria’s offering may differ is that it is tailored to billings, but the message is clear from cloud companies, they want in on the analytics market space.
Aria will be offering an out-of-the-box solution that it has designed to offer contextualised insight into how a recurring revenue business is performing at entry level, with the goal of driving higher customer lifetime value.
One of the strengths of this offering is that it is included in its platform, with pre-built dashboard, analytics and operational reports readily available.
It uses Microstrategy’s business intelligence technology which is embedded in the platform.
Andrew Dailey, MD, MGI Research, said: "Executives across the business – from CFOs to sales leaders and brand managers want insight into core operating data like backlog, MRR, churn and usage. Analytics and reporting aren’t custom add-ons to an agile monetization platform – they are integral components."
Ted Brookbank, SVP, Advanced Technology Group, said: "We’ve seen huge demand for analytics tools that are specifically tailored to the unique requirements of recurring revenue businesses. But current solutions require a lot of custom work to make them applicable for recurring revenue businesses.
"Incorporating prebuilt and configurable analytics into the billing platform means companies can get the reports they need with a fraction of the time and hassle."
This appears to highlight why cloud companies are looking to break into the analytics markets in their verticals. Offering a built in tailored solution in a business area that they know can potentially be done more cheaply than by an analytics company tailoring a solution to fit to a customer’s needs.