View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Cloud
March 13, 2015

Amazon acquires IoT startup 2lemetry

Purchase set to lead to a new cloud and an advance in IoT connected devices.

By Joao Lima

Startup 2lemetry has been bought by American online retailer Amazon. The company offers a system for sending, receiving and analysing data originated by the IoT, VenturaBeat today reported.

Amazon is yet to reveal the full agreement and the financial impact to the company.

2lemetry will give Amazon "actionable insights" for interconnected-devices. As it stands, if a customer uses NFC beacons in its store then shelves can report on stocking levels by themselves, or sensors can measure the amount of liquids left in some sort of container or pipeline. All the data generated by these devices will need to be processed and delivered, something that Amazon’s latest acquisition will be able to do.

With this new system, the American giant will offer business owners the ability to organise their shopfloors better by displaying the right products on the right shelves at the right time of the day, the month or even the year.

The not so small start-up already had secured nearly £2.7 million in funding from Salesforce Ventures this year alone, supporting building custom applications on top of Salesforce’s Heroku platform and others.

2lemetry also works with Honeywell and Demeter energy group.

In 2014, the start-up introduced the 2lemetry Integrate to Salesforce AppExchange app store, enabling companies to work with data produced on devices using Salesforce.

Content from our partners
How businesses can safeguard themselves on the cyber frontline
How hackers’ tactics are evolving in an increasingly complex landscape
Green for go: Transforming trade in the UK

The company is based in Denver, US and was member of the Industry group AllSeen Alliance.

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU