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October 23, 2015

5 take-aways from Dell World

List: Bigger is better and not calling it quits on laptops.

By CBR Staff Writer

As Dell World draws to a close, CBR rounds up some of the biggest news from the week.

1. EMC merger: Bigger is better

Although there had been speculation in the industry that the combined entity of Dell and EMC might split into two companies along the lines of HP. For example, one could focus on hardware and the other on software and services.

The Dell World message on the topic was unequivocal: Michael Dell said that his company had a different strategy to HP and was banking on its scale as the key differentiator.

2. Laptops aren’t going anywhere

The party line given by Dell’s executives as well as the huge number of laptops launched at Dell World sent a clear message: Dell is not moving away from the personal computer market. According to Gartner, PC shipments are projected to decline 4.4 percent in 2015.

Dell was however the only one of the three biggest PC sellers, alongside Lenovo and HP, to see its share of the market increase from Q2 2014 to Q2 2015. The strategy seems to be to claim a bigger slice of a shrinking pie.

3. Dell is embracing its role as the only end-to-end IT provider

Once HP splits, Dell says it will be the only company offering end-to-end IT solutions. While Microsoft CEO Satya Nadella said that his company would be addressing sectors of the market where it can win, Dell wants to do a bit of everything.

The product releases at the event covered almost every area of the technology world, including the IoT, security, hardware and data centres.

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4. Dell is private…and happy about it

Don’t expect Dell to return the stock market any time soon. According to Michael Dell, taking the company private has been an equivocal success for the company, allowing it to invest "for the long-term" and for him to be "master of [his] own destiny."

During his keynote he affirmed his commitment to continue as a privately held company following the acquisition of EMC.

5. Dell is committed to mobile hardware…but a phone isn’t on the way

According to Steve Lalla, GM Commercial Client SW and Solutions at Dell, "the world doesn’t need another phone". While the company has a portfolio of tablets and plans to be a big player in the expanding IoT landscape, Lalla says that the company has no plans to enter the handset market.

The reason is that, to Dell, mobility primarily means "data mobility", so it is more about securing the flow of information and applications to any device.

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