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July 21, 2014

Cloud technology saves real estate agency 40% on telephony costs

Solgari’s cloud integrated telecommunication services also help Sheehy Residential Real Estate transform its customer response capability.

By Duncan Macrae

Sheehy Residential Lettings is one of the largest residential lettings and management companies in Dublin with multiple offices across the city.

With demand heavily outstripping supply across the wider residential market in Dublin, the company’s telephony systems created significant barriers to meeting customer demand. Each office had a completely different on-premise telephony system and phone numbers, while investing continuously in telecoms infrastructure and support.

The business impact included having no call transfer capability or call overflow strategy between the different offices, no reporting capability or the ability to differentiate lettings from management opportunities and consistently high costs.

A cloud telecommunications solution from software services provider Solgari is said to have solved all these problems, though, ensuring all agents can never miss a customer opportunity and are in position to respond quickly to potential business.

Barry Finnegan, director at Sheehy Residential Lettings, said: "The solution has been a game changer for us at a time of fast growing customer demand in a highly competitive market. Solgari’s Cloud Telephony services allowed us create a single, integrated communications system across all our offices, enabling us to handle and direct customer calls far better while removing over 40% of our telephony costs. The solution is highly innovative and fits exactly the requirements of our business."

The key business outcomes for Sheehy Residential Lettings included the following:

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– One single communications hub in the cloud, replacing all the separate on-premise telephony systems, addressing incoming customer calls to each office and routing to the lettings or property management team as required, no matter where they are located or the particular device they are using at that time.

– A call overflow solution to handle any customer calls that were not picked up by the lettings or management team, ensuring the calling number was identified, any voice message was immediately available to the right team and included in the daily reporting.

– 24/7 call answering capability introduced for the property management business, ensuring any out of hours calls are reported on and available immediately to staff as soon as the office opens.

– ‘Always on’ telephony with the company’s telecommunications now running on Solgari’s cloud platform, no single point of failure at the offices and all staff mobile devices enabled with softphones to make and receive calls at all time.

– More than 40% cost savings with the removal of all PBX investment and related support, ISDN and fixed lines, far lower call rates from Solgari as a carrier, using a single number for all offices and no requirement for any internal administration.

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