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November 25, 2014

Cloud gaming to hit new heights by 2015

PlayStation Now and NVIDIA's Grid game streaming service expected to reach 150 million devices by 2015.

By CBR Staff Writer

A new report predicts that global cloud gaming will reach new heights next year, fuelled by a surge in devices capable of cloud gaming, entry of major brand names into the cloud gaming market, and enhanced network performance.

Strategy Analytics "NVIDIA Goes off the Grid with Cloud Gaming Service" report projects that Sony’s PlayStation Now and NVIDIA Grid Game Streaming Service will be adopted by 30 million devices by late 2014, with this number expected to grow by 500% to 150 million devices by the end of 2015.

Strategy Analytics Digital Media Strategies director Michael Goodman said: "2014 is proving to be a watershed moment with major players putting their credibility and brand names on the line to make cloud gaming work."

"While broadband speeds and consumer acceptance of subscription models have come a long way, access to content remains an issue for all services."

"The major video game publishers have so far successfully managed an incremental transition from physical to digital media, but cloud gaming offers publishers a new revenue stream."

Strategy Analytics Connected Home Devices analyst Eric Smith said: "As Sony and NVIDIA launched cloud gaming services this year, the addressable market of traditional gaming devices already covers nearly 30 million devices – this is set to increase fivefold in 2015 to nearly 150 million devices as PlayStation Now enters Europe and we expect NVIDIA to allow GeForce GPU equipped PCs access to Grid."

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