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November 2, 2009

ClairMail Launches Mobile Banking Adoption Services Offering

To enable mobile banking as growth channel for banks

By CBR Staff Writer

ClairMail, the provider of mobile banking and payment solutions, has introduced an end-to-end mobile banking adoption services offering. The complete services include all phases of the mobile banking adoption lifecycle such as planning, implementation, marketing and analysis thus enabling financial institutions to optimize mobile adoption and usage, better engage with their customers.

ClairMail said that its mobile adoption process provides additional value-added services to its mobile banking platform, which includes multi-channel enrollment capabilities to enable all bank customers to quickly and securely register for mobile banking services.

The mobile banking adoption program consists of market research and advisor services, adoption services and support, marketing strategy and practices such as development of critical print and web content, FAQs and demos tailored to specific audience demographics, customized adoption reporting and benchmarking that empower financial institutions to ensure customer satisfaction by adjusting content, marketing or enrollment processes.

Pete Daffern, CEO of ClairMail, said: “Mobile represents the future of financial services and a tremendous growth opportunity for banks. Today we are introducing premier support services to take mobile banking usage to the next level. Our adoption services help banks institute both the strategy and practice that enable mobile to be a great growth channel for their organization.”

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