The Web-based services, provided by Runaware using Citrix MetaFrame XPe application server software, lets prospective customers test drive full versions of software from independent software vendors (ISVs) and resellers without requiring a download or installation. In addition to providing potential customers with the benefits of convenience and speed, online evaluation offers software vendors a means of providing software evaluations that eliminate the risk of piracy and the cost of sending out evaluation CDs.
Customers are three to four times more likely to buy software that they’ve evaluated, and Runaware makes evaluation extremely easy, said Pelle Axeland, chief visionary officer for Runaware. Citrix MetaFrame XPe is the key for Runaware to provide effective software evaluations using the Web.
In addition to the centralized application management and deployment capabilities of Citrix MetaFrame XPe software, Runaware also leverages Citrix NFuse application portal software to Web-enable Windows-based applications without the need for application rewrites. NFuse allows rapid integration and publishing of applications to a Web portal interface.
The Internet is continuing to provide creative solutions for the software industry, said David Jones, senior vice president of corporate marketing and development for Citrix. Runaware’s service gives ISVs and resellers a promising new tool for marketing their products online. This solution is another proof point for the Citrix vision of a virtual workplace, where people can accomplish real work such as evaluating products any time and anywhere, using a Web browser.
Citrix and Runaware will work together to offer Runaware’s ESP model to Citrix ISV partners, as well as educate customers, ASPs and resellers, about the advantages of online software evaluation. More announcements are expected.
SOURCE: COMPANY PRESS RELEASE
