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February 12, 1989


By CBR Staff Writer

Citizen Watch Co, which has been supplying US computer makers with IBM-compatible laptops for around three years, is following Seiko Epson Co’s example by expanding into the overseas personal computer market under its own name with an IBM-compatible MS-DOS machine, and has already received an order from an unidentified medium-ranked US electronics manufacturer: Citizen has already established a marketing company, Citizen America, in California, and has a network of 3,000 distributors, and looks to sell between 5,000 and 6,000 machines in the US in the first year, by which time it will have begin a foray into the European market, beginning in a relatively restricted market such as France and expanding from there; it decided to diversify into personal computers as a result of a rapid increase in competition in the printer market, and a belief that selling personal computers would be more lucrative.

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