Cisco has launched a massive offensive on the collaboration space with the addition of 60 product enhancements, including its first commercial push into enterprise social networking.
Underpinning the launch is Cisco’s desire to arm customers with video and embed it with voice and real-time communications to connect people rather than documents.
“We believe collaboration is the mega trend of the decade. The 90s were the Information Age and now it’s the time of collaboration. Collaboration is to the enterprise what social networking is to consumers,” said Amanda Jobbins, vice President – technology & corporate marketing Europe at Cisco.
On the social networking side, Show and Share creates a social video system. Members of the video communities can record, edit and share video and incorporate taggings and RSS feeds. Cisco’s Enterprise Collaboration Platform arms users with the ability to create ad hoc teams using real-time voice, instant messaging and video while incorporating traditional documents.