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January 19, 2006

Cisco appoints new marketing chief

Cisco Systems Inc said yesterday its former Internet Business Solutions Group founder and head Susan Bostrom had been appointed its chief marketing officer.

By CBR Staff Writer

Bostrom, an eight-year veteran at Cisco, replaces James Richardson who assumes a newly created role as senior VP of its Commercial Business Unit. Both report to chief executive John Chambers.

We always try to look three to five years out in the decisions we make and there’s no question that the Cisco brand, our opportunity in the commercial market and the evolution of our leaders are going to take us to the next level, Chambers said, in a release.

The San Jose, California-based company said Bostrom also had been named an executive officer. She previously worked at National Semiconductor Corp and AT&T.

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