Cineplex Odeon Corp, Toronto says its new Cinescape arm has teamed with the GameWorks LLC venture between Sega Enterprises Ltd, MCA Inc and DreamWorks SKG to develop and operate interactive game centres in the US. Sega GameWorks is to be the exclusive supplier of games equipment to Cinescape, and Cineplex is responsible for implementing the strategic objective of developing and operating interactive entertainment centres in Canada and the US within and adjacent to Cineplex Odeon cinema complexes.
