Chum Ltd is forming a new company to create virtual radio stations on the Internet, reports the Canadian Financial Post. The company, announced in Ottawa last month, is a joint venture between Chum and a yet unnamed Ottawa-based Internet engineering company. The new firm will provide the technology for radio broadcasting on the Internet. Internet broadcasting is cheaper overall than conventional radio because as yet it does not require a license, transmitter or towers. It can be run from a considerably smaller venue and could be used for general broadcasting or for specialized communications such as lobbying campaigns or sports broadcasting. To hear Internet radio, customers would need a computer with sound board and some software – the last is usually provided free. Chum affiliate, Ottawa’s CFRA radio, already broadcasts some shows on the Internet.
