The Higher People’s Court of Guangzhou in China has begun hearing an appeal by Apple of a ruling against its right to use the iPad name in China.

An earlier lower court decision favoured Chinese technology company Proview Electronics which claims it owns the rights to the iPad trademark in mainland China.

Apple is now demanding that Proview should transfer mainland China rights to the iPad trademark.

The US company stated it bought ownership of the trademark from various countries including China in 2009.

The Chinese company argues that the US firm dealt with only one unit of Proview and the trademark belongs to its Shenzhen unit.

If Apple loses before the higher court, the company will either have to reach a settlement with Proview Shenzhen or change the name of its tablet which is not similar to the iPad, according to sources.