China’s Twitter-like site, Sina Weibo which was launched in 2009 now has over 350 million registered users.
Sina Weibo, allows users to post photos, videos, comments and messages and about 100 million messages are posted each day on the site.
Wu Heng, a Shanghai graduate student, heard that restaurants near him were using toxic chemicals to make pork taste like beef.
Heng started a food-safety blog in January and in April he got 10,000 hits while in May hits increased to 5 million.
Chinese search engine Baidu.com’s director of corporate communications Kaiser Kuo was quoted by New York Times saying that this is unprecedented in Chinese history.
"There’s never been a time when there’s been a comparably large and impactful public sphere. It’s now driving, in many ways, the entire national dialogue," Kuo said.
China boasts of the world’s most populous Internet market, with more than 450 million online users.