View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
September 20, 2011

China’s Baidu aims to conquer half of world’s search market

Company chief Robin Li discloses ambitious plans in a meeting with the country's propaganda chief

By CBR Staff Writer

Chinese search engine company Baidu aims to be a familiar name in at least half of the world within 10 years, the company’s chief has said. According to a Relax News report, Baidu chief executive Robin Li made the comment in a meeting earlier this month with China’s ‘propaganda chief’ Li Changchun.

Li added that he aims to represent Chinese businesses on the global stage. A statement on its website read, "Robin Li reported on Baidu’s target for the next decade to ‘become a household name in more than half the countries around the world and represent Chinese businesses to influence global economies’."

Baidu, which currently has a market share of over 70% of China’s search market, was established in 2000 by co-founders, Robin Li and Eric Xu. It is registered in the Cayman Islands. Recently, Baidu teamed up with Microsoft’s Bing to avail its service to provide English-language search results. Baidu, which is planning its service in 12 international languages, said that it expected the service to start later this year.

Baidu, China’s most popular search engine, already has a presence in Japan. Recently, Baidu launched operations in Thailand and Egypt.

Beijing-based web research firm Danwei Jeremy Goldkorn told AFP, "This has been a push of the Chinese government for years now, making Chinese companies go global."

"Perhaps their idea is that they stand the most chance of success in non-anglophone markets where there are repressive governments.

Content from our partners
Scan and deliver
GenAI cybersecurity: "A super-human analyst, with a brain the size of a planet."
Cloud, AI, and cyber security – highlights from DTX Manchester

"They can position themselves as something that is not American, and therefore less likely to be hostile."

This month the company entered into a deal with PC maker Dell to develop tablet computers and mobile handsets, targeting the Chinese market currently dominated by Apple and Lenovo devices.

In April, the company reported that its search engine had been installed on 80% of China’s Android phones.

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.