View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
January 16, 2006updated 19 Aug 2016 10:10am

Cheeky Selfridges milks iPod virgins

Why take an iPod lesson for free in the Apple Store on Regent Street when you can pay £65 for the privilege just around the corner in Selfridges on Oxford Street? It may seem like a no-brainer, but then again I've seen the Apple store on Regent

By Jason Stamper Blog

Why take an iPod lesson for free in the Apple Store on Regent Street when you can pay £65 for the privilege just around the corner in Selfridges on Oxford Street?

It may seem like a no-brainer, but then again I’ve seen the Apple store on Regent Street so busy that the only way to get the attention of an Apple expert is by pulling the fire alarm (why buy an iPod in the first place when you can spend all day in an Apple Store fiddling with theirs?) So there may actually be a few well-heeled punters out there who would pay for some personal attention in less frenetic surroundings.

Perhaps Selfridges is hoping that a few punters will be unaware that they can get free help with their iPods at the Apple Store, and will instead pay sixty five hard-earned notes for the 40-minute iPod how-to with them instead, as described in a report in the Sydney Morning Herald.

But if you don’t fancy the busy Apple stores or stumping up £65, why not get the hang of your iPod from the comfort of your favourite armchair by simply visiting the pretty comprehensive tutorial on Apple’s website, here. Or from the independent iPod hints and tips site, iPodTips.com. If you still can’t get the hang of what, let’s face it, is a fairly intuitive system, then perhaps your best bet is to get yourself a copy of iPod and iTunes for Dummies. No offence.

Content from our partners
Powering AI’s potential: turning promise into reality
Unlocking growth through hybrid cloud: 5 key takeaways
How businesses can safeguard themselves on the cyber frontline

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU