Founded on the belief that there is a better way to market and distribute pharmaceuticals from creator to dispenser, Channel Link has built a first of its kind, end to end sellside solution that allows large pharmaceutical manufacturers to reconnect with their hard to reach buyers, such as pharmacies and physician clinics, states William Roth, CEO of Channel Link, in a company statement. Our technology was developed around making the life of the seller and buyer both easier and more intimate.
The new marketplace platform allows the electronic exchange of product catalog information, catalog updates, inventory snapshots, orders, order acknowledgements, shipment status and invoices. Channel Link’s marketplace also gives manufacturers complete administrative control over customer pricing, promotional opportunities, and product details.
Through a standard browser, buyers have direct access to the major pharmaceutical manufacturers, sophisticated search functionality such as phonetics and keyword, and the ability to buy direct from multiple manufacturers and pay one invoice. Channel Link’s marketplace platform offers complete procurement workflow, allowing permission-based functions for different users within the same organization, and complete order and account visibility.
The company is set to emerge from its current launch with several large buying groups representing over 1,500 pharmacies. The company has announced that it will continue to integrate additional manufacturers into its marketplace this quarter.
