Producers’ association Pact granted the 30-day window, allowing Channel 4 to transmit its programs via cable, broadband, or mobile services. As a result, Channel 4 now plans to launch a series of video on demand (VOD) channels in autumn 2006 across all major on-demand platforms.
Producers will receive either a share of pay revenue or a royalty payment if the service is offered free.
Channel 4 chief executive, Andy Duncan commented, This deal is of major importance to Channel 4 in securing us the exclusive 30-day window we need to launch a full (TV) on-demand service in the autumn.
The deal follows a similar agreement between PACT and the BBC.
