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February 20, 1989

CETESA TO INVEST IN AN ELECTRONIC YELLOW PAGES SERVICE FOR VIEWDATA USERS

By CBR Staff Writer

Taking a leaf out of France Telecom’s book, the subsidiary that manages Telefonica de Espana SA phone books, Cetesa, is to spend $60m over the next three years on an electronic yellow pages service for viewdata users, while another Telefonica subsidiary, Entel, will use $5.1m of the total investment to develop software for conversion of the user files to viewdata technology: Cetesa hopes to connect 40,000 terminals in the next two years, offering the service initially to larger organisations, and then, in a second phase in 1990, to all phone subscribers; finally, a new Telefonica subsidiary, TSI, will offer users a service centre.

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