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July 28, 2010

Cerelink to extend cloud computing to DMA motion picture projects

To allow DMA adjust technical capacity to meet real-time business needs

By CBR Staff Writer

Cerelink, a cloud computing company, has signed a multi-year agreement with DreamWorks Animation (DMA) SKG, to use on-demand ‘elastic cloud computing’ for DMA motion picture projects.

Cerelink said that it has deployed a number of computer servers in New Mexico to match DWA demand for computer generated imagery (CGI) rendering.

The company claims that the elastic cloud computing allows clients to adjust technical capacity to meet real-time business needs, and allows companies to only use the number of computers they need exactly when they need them.

James Ellington, CEO of Cerelink, said: "We forecast growing our technical capacity by 20 times by the end of 2011, this will create one of the largest cloud computing arrays for motion picture production in the world."

Rod Sanchez, president of Cerelink, said: "It was the ingenuity and technical know how of our combined teams at Cerelink and DreamWorks Animation to make this technical architecture and business model work, this has brought us first-to-market in this important niche."

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