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CCN SYSTEMS RECKONS IT HAS FOCUSSED ANSWER TO CONSUMER MARKETING PROBLEMS

CCN Systems Ltd of Nottingham has released Mosaic Systems, an information and marketing product it believes will make local area marketing easier than ever before. CCN says up until now it has been very difficult to make decisions concerning local market conditions because the data available hasn’t been detailed enough. Mosaic Systems provides the data and then the means to make decisions taking information from various sources and analysing it with software developed in conjunction with Sales Performance Analysis Ltd of Leamington Spa. CCN claims to provide in-depth analysis by looking at groups of 15 households rather than the typical 150. It uses census data which it says is continually updated rather than the 1981 survey results that are still being used by other organisations. And CCN has access to financial information on any number of individuals since it is a major credit reference agency, its parent company being Great Universal Stores Plc. In addition the database can access the results of national surveys like the National Readership Survey and Financial Research Services Survey. Retail Locations – a division of media consultancy Media Audits Ltd – provides data on the location of retail outlets while the NOP’s Financial Research Survey monitors the ownership and usage of financial products and services. Harrogate-based Market Profiles Ltd is contributing Geoplan, a computerised mapping system which covers the full postal geography of England, Scotland and Wales at postcode level. Using the CCN mainframe, information on cutomers can be downloaded on to floppy disks in the form of postal sector summaries. And once the information has been analysed the results can be presented as full colour maps or tables either on screen or as a print out. The MS-DOS-based system will also be marketed by ADS Group of Manchester under the name Consumer Geography. Mosaic Systems is supplied as an integrated software and data leasing package costing up to ?20,000 a year, including updates. Modules can be bought individually.

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