The acquisition of these patents further expands our product portfolio, while keeping in line with our business philosophy of providing consumer value based on actual purchase preferences, said David Diamond, President of Emerging Businesses and Chief Vision Officer for Catalina Marketing. The issued patents and patent applications that we acquired from OneClip.com can provide the same targeting capabilities for online consumers that we have provided for supermarket consumers since our founding. These patents will extend our leadership to the online arena, an area in which we have already become an established player.
This patent portfolio acquisition is consistent with Catalina Marketing’s significant emphasis to expand its intellectual property portfolio through several vehicles, including patent acquisitions, an employee patent incentive program, and ongoing research and development programs focused on new targeted communication programs. In addition to the recently acquired patents, Catalina Marketing International, Inc., which holds the patents for Catalina Marketing Corporation, owns 35 issued U.S. patents, with 55 U.S. patent applications pending, and a further 18 U.S. patent applications being drafted (or invention disclosures being reviewed). In addition to its U.S. patents, the company also owns 102 foreign issued patents, and has 177 applications pending for foreign patents.
Based in St. Petersburg, Fla., Catalina Marketing Corporation ( www.catalinamarketing.com ) provides a wide range of strategic targeted marketing solutions for consumer goods companies and retailers. The targeted marketing services of the company are provided by interrelated operating groups that strive to influence purchase behavior of consumers wherever and whenever they make purchase decisions. Through these operating groups, Catalina Marketing Corporation is able to reach consumers internationally and domestically — in-store, using incentives, loyalty programs, sampling and advertising messages; at-home, through direct mailings; and online. Personally-identifiable data that may be collected from the company’s targeted marketing programs, as well as its research programs, will not be sold or given to any outside party without the express permission of the consumer.
