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December 9, 1987


By CBR Staff Writer

Case Group Plc of Watford has reorganised its management structure in an attempt to boost revenues, which have proved to be flat this year according to its interim results in October. As a result, managing director of the UK company for the past year Barry Minton has resigned. One of Case’s biggest problems subsequent to buying Rixon in the US has been the sheer drain on management resources with personnel having to make the journey across the Atlantic between the UK and the US and two different cultures at very frequent intervals according to employees who have left the company. The process has also held up decision making. We have set up an international executive board on functional rather than geographic lines, says a company spokesman, which is aimed at speeding the company up. President of Case in the US Jack Reiss has become deputy to group chief executive Peter Burton and the company’s divisions are split up as follows: strategy and research; sales and service; operations including manufacturing and facility site services; personnel; development and marketing; and corporate communications. The key aim is to get development and marketing working together.

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