The Capital One card lab site offers an array of options related to interest rate, annual fee, rewards and even the design on the front of their card and allows consumers to select the combination of features that are most important to them. It offers a whole new level of transparency for consumers, who will be able to see in real-time the trade-offs that are necessary to create the card that works for them.
Pam Girardo, spokesperson for Capital One, said: The concept of the Capital One card lab springs from the emerging trend of control shifting from companies to customers. We are proud to offer control to consumers to customize their card – inside and out – and we believe it will generate loyalty and confidence among our customers.
