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Technology / AI and automation

Capita Insurance extends customer strategy with SAP

SAP described its sales force automation package as a way for Capita to provide visibility across its current and potential customer base, helping improve opportunities to make more effective decisions for business growth and development.

The implementation of the software builds on the company’s existing relationship with SAP, which sees them utilizing SAP’s applications for claims management, financials and human capital management.

We are delighted with SAP’s on-demand solution as it is a great fit with our immediate needs and overall CRM strategy, said Jeremy Locke, business development director, Capita Insurance Services.

In today’s market, it isn’t enough to just respond to customers today. The best companies deliver value to their customers over the long term. SAP understands this and has built a flexible solution to deliver fast results while also providing the seamless transition to strategic CRM that we’ll need as we expand and improve our customer strategies.

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CBR Staff Writer

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