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Technology / AI and automation

CANON TO INCREASE ITS MACINTOSH MARKETING FORCE

But however much Steve Jobs would like that, Canon Inc doesn’t want to put Apple Computer Inc’s nose out of joint and will also increase its Macintosh marketing force and increase to 100 the number of retail outlets featuring Apple machines from the present 35; it is also sponsoring a Japanese branch of the Apple Developer Programme society that exchanges information between software houses; seeking the support of additional software vendors for the Macintosh is also on the agenda, and Canon looks for all these measures will up Apple sales 60% to $110m a year.

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CBR Staff Writer

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