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July 1, 2011

Callidus collaborates with Mapping Analytics

Enables enables efficient territory visualisation and optimisation across regions

By CBR Staff Writer

Sales performance management (SPM) sofware provider Callidus Software has partnered with Mapping Analytics which has developed the ProAlign Sales Territory Alignment and Optimization solution.

Callidus Software expects that the partnership will enable it to extend the Monaco On Demand SPM suite’s territory management capabilities with an enhanced mapping visualisation solution that enables efficient territory visualisation and optimisation across regions.

The company said the integrated solution will enable its customers to achieve a higher return on their sales talent investment by balancing territories based on customer concentration, sales potential, and workload, achieving reduced cost of selling, lower turnover, and higher performing territories.

The territory optimisation solution, powered by ProAlign Sales Territory Alignment & Optimization Software, allows business users to map company locations, salespeople, customers, prospects and any other data relevant to the sales organisation automatically creating balanced territories based on key productivity targets.

ProAlign is built on ESRI ArcGIS, the a geographic mapping software that enables to map and visualise customer and territory data in a single dashboard.

The territory alignment solution features Alteryx, a geographic business intelligence platform to enable custom data integration, analysis and report development and enables organisations to simulate alternative sales coverage scenarios without impacting or deploying the actual sales force.

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Mapping Analytics president Ralph Rothfelder said the combination of ProAlign’s superior mapping technology and Callidus’ sales performance solution offers companies a tool to effectively optimise sales territories and deploy incentive programmes that drive territory growth while reducing the cost of selling.


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