The new multi-million pound ad campaign – the brand’s largest spend in five years -will star Australian actress and model Alyssa Sutherland.
The campaign will be launched through TV and cinema advertisements in the UK on February 9.
Cadbury first introduced the crumbly chocolate Flake in the 1920s, and began advertising the brand using the Flake girl – who would unwrap and consume the product in a seductive manner – in the 1950s.
