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October 27, 1999

Buy.Com Looks to Raise Up to $150m in IPO

By CBR Staff Writer

Internet retailer Inc, has filed with the Securities and Exchange Commission for an initial public offering of common stock worth up to $150m. All of the shares offered will be sold by the Aliso Viejo, California-based company, which sells a variety of items including computer hardware and peripherals, software, books, videos, DVDs, computer games and music.

Merrill Lynch & Co will act as the lead managing underwriter of the offering, with Bear, Stearns & Co and Hambrecht & Quist on board as well. The exact number of shares to be sold and the price range have yet to be determined, but the stock will eventually trade on the Nasdaq market under the ticker BUYC. The company, which lists 196 employees in its regulatory filing, lost $17.9m last year on revenue of $125.3m.

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