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October 5, 1994

BUSLOGIC SETS SIGHTS ON EUROPE AND PLANS THREE OFFICES OVER THERE

By CBR Staff Writer

Santa Clara, California-based BusLogic Inc is opening offices in France, Germany and the UK to increase European and OEM sales of its Small Computer Systems Interface and Redundant Array of Inexpensive Disk controllers. Currently 25% of its revenue comes from Europe; BusLogic wants to raise that to 35%. The Paris office should be opened by the end of the year, the German one six months from now, and the UK office by this time next year. Around 45% of its sales go OEM but the firm says OEM sales are more stable than distribution ones and wants to increase the proportion to 65%. Apricot Computers Ltd, Data General Corp and Unisys Corp are some of its OEM customers. BusLogic was formed in 1990 and shipped its first products in June of that year, since then it has seen steady growth. Turnover in the first year was $1m, $10m in the next and $20m after that but growth has tapered since then and BusLogic is expecting an increase of around 25% this year. This, says BusLogic, is a function of the SCSI market maturing. It is second only to Adaptec Inc in market share for its SCSI products, developed mainly for the server market. This summer it launched a series of SCSI bus master host adaptors for EISA, Video Electronic Systems Association-compliant and AT systems. BusLogic bus master adaptors boast easy integration and compatibility which the firm attributes to the fact that it uses the same custom-designed chip in all its boards. This also means that software SCSI drivers from a host of systems work with its products. The latest products are Fast SCSI-2 boards for EISA, VESA and AT systems at UKP300, UKP210 and UKP210 respectively with floppy support; SCSI host adaptors for EISA, VESA and AT systems at UKP280, UKP230 and UKP195 respectively. All have auto-SCSI which makes installation easier. BusLogic says its next challenge will be to meet the needs of OEM customers seeking faster, more efficient bus systems. BusLogic says that it intends to concentrate on technological advances and is working on Fibre Channel technology, which it believes will appeal to customers in need of large storage volumes and fast data transfer.

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