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February 27, 1994

BUSINESS OBJECTS SET UP SALES FOR ASIA

By CBR Staff Writer

Business Objects SA, the French developer of client-server information centre software, is setting up an indirect sales structure for Asia: it says it will use regional distributors that have strong technical competence, relational database expertise and who are well integrated into local industry and government, and says OEM agreements are pending; it has hired Ricardo Fuchs, formerly a manager at McDonnell Douglas Information Systems in Japan, to run the unit.

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