Russ Klein, president for global marketing, strategy and innovation at Burger King, said: Anyone can buy advertising space in gaming; our vision is to be successful in generating original content that is relevant to our consumer.
Burger King plans to promote the games through in-restaurant signage and packaging. The games are scheduled to be launched in spring 2008.
The licensing deal between Mobliss and Burger King was brokered by Burger King’s licensing agent, Broad Street Licensing Group.
