The digital arm of Innovate UK has announced a £175,000 contest to support entrepreneur and businesses addressing wellbeing in the UK.
Through IC tomorrow, the five winners will receive up to £35,000 in funding and will cement partnerships with industry leaders to undergo a pre-commercial trial.
Partners include Bupa, Saga, AXA PPP healthcare and Toshiba. Chef Jamie Oliver is also launching a category on quantified nutrition.
Winning entrepreneurs will keep 100% of their IP and will also receive mentorship and promotion to help bring their wellbeing tech solutions to the market.
The five categories and partners are: re-imagining data capture (Bupa), improve wellbeing in later life (Saga), quantified nutrition (James Oliver), self-tracking for young people (Toshiba) and emotional wellbeing in working age (AXA PPP healthcare).
Matt Sansam, Lead Technologist, Digital Economy and Programme Manager for IC tomorrow, said: "The interest around quantified self has grown remarkably in the last few years and it could prove to be an enormous growth area for UK businesses, creating new markets and boosting productivity.
"We have only scratched the surface of how we can use this technology. Once we can harness the huge amount of data that people are already sharing on their devices, there will be significant benefits in earlier health diagnostics and improved wellbeing. We look forward to seeing the new ideas that entrepreneurs can bring to this space"
The deadline for applications is noon, Tuesday 27th October, with shortlisted entries invited to a live pitch and Q&A with a panel of judges.