Hoping to take advantage of the surge in home broadband adoption, Buena Vista Television will use internet video distribution to increase awareness and drive consumer tune-in for its first-run and off-net programming.
The distribution initiative will use Brightcove syndication services to give websites the ability to quickly embed program-specific promotional content.
Initially, Buena Vista Television will use Brightcove to highlight its popular television programming such as Live with Regis and Kelly, Who Wants to be a Millionaire and Ebert & Roeper.
The Walt Disney Company subsidiary joins a variety of international news and entertainment businesses to have signed up for Brightcove’s services. Others include British Sky Broadcasting, Dow Jones & Company., MTV Networks, and Warner Music Group.
