The brand is currently one of the most recognizable mobile operators in the UK with over 10 million subscribers.
BT will use this opportunity to re-brand local operations in the UK, Germany, Ireland and the Netherlands as part of a symbolic break with the past.
BT Wireless the overarching mobile division is set to be demerged and listed separately in Autumn, and the same name will be used for both parent and group enterprises.
There is speculation however that the new name has already been registered upon the Web, with both the co.uk and .com suffixes already taken.
