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September 27, 1998

BT RAPPED OVER INTERNET SALES PLOY

By CBR Staff Writer

British Telecommunications Plc has been rapped by industry regulators for using telephone records to target potential customers for a new pay-as-you-go internet service. BT abandoned the ploy after the Office of Telecommunications warned that it will issue an order against BT if it resumes the practice. As the dominant telecoms carrier in the UK, BT was able to use its records to identify regular internet users who were then approached to use BT’s own service. Oftel ruled it breached the fair trading provision in BT’s license since it used information not available to competitors.

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