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August 22, 1996

BT CUTS PRICING FOR ISDN-2 USERS

By CBR Staff Writer

British Telecommunications Plc yesterday announced new pricing systems for the service aimed at small to medium-sized operations, but they still look pretty steep. Starting from September 23, ISDN-2 users will be able to spread the connection fee over two years, and the fee for first time users is cut to 200 British pounds with a yearly call allowance of 90 pounds for two years and 210 pounds thereafter so businesses could save up to 14.5% in the first year on previous ISDN-2 levels – but that is nowhere near a big enough reduction; the second option, Fast Start, is aimed at customers who have used ISDN and know usage rates and the connection fee is 680 pounds and rental is 130 pounds a quarter afterwards, with a call allowance of 650 pounds in the first year and 210 pounds thereafter, a 25% saving on previous prices in the first year. Low Start aims at low users or ones using ISDN to provide back-up for leased lines, and here the connection charge is unchanged but rental is increased with a call allowance of 210 pounds, a saving of over 8%. The previous rate for ISDN-2 for all users was a 400 pounds connection charge with 84 pounds a quarter rental and no call allowance, a total of 736 of pounds.

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