Satellite television venture British Sky Broadcasting Group Plc has come to an agreement with cable operator Cable & Wireless Communications Inc to co-ordinate their launches of digital satellite and digital cable services in the UK, due to be launched next Spring. There will be a joint promotional and marketing campaign. It was thought separate promotional activities for the 200 or so channels via cable or satellite would confuse consumers.
This article is from the CBROnline archive: some formatting and images may not be present.
CBR Online legacy content.