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Technology / AI and automation

BSB & C&W WILL COORDINATE DIGITAL LAUNCHES IN UK

Satellite television venture British Sky Broadcasting Group Plc has come to an agreement with cable operator Cable & Wireless Communications Inc to co-ordinate their launches of digital satellite and digital cable services in the UK, due to be launched next Spring. There will be a joint promotional and marketing campaign. It was thought separate promotional activities for the 200 or so channels via cable or satellite would confuse consumers.

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CBR Staff Writer

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